Daino's journey started in January 2016 with the goal to end food scarcity and to create wooden products that changed the way we looked at fashion. All of our products are handmade, with an emphasis on premium products at affordable prices. But there’s always more we could do to change our planet for the better. Today, Daino is not only known for the craftsmanship that goes into each design but the stories that our wood has.
Give a man a fruit and you feed him for the day. Teach a man to farm and you feed him for a lifetime. A lot of people know how to farm, they just can't afford the equipment.
With every purchase you make, we plant 1-10 food trees!
Daino, in partnership with Trees for the Future, has committed to planting 10 trees per watch, 5 trees per sunglasses, 2 trees per bowtie, and 1 tree per lapel pin! Our vision is not only to be a sustainable brand that focuses on ethically sourced wood - at Daino our motto is to Plant Food Trees, Save Lives.
Since 1989 Trees for the Future has planted over 115 Million trees in over a dozen countries. But planting trees in strategic locations doesn’t only counteract deforestation - it can have an immensely positive impact on underprivileged communities. With current projects in Sub-Saharan Africa, the organization has revitalized hundreds of acres of soil.
This has provided a meaningful income to poor farmers, and gives these communities a better chance to succeed.